|
Women represent
|
Lower spending power than most men |
|
Only 43% of paid workforce |
|
Only 23% of high earning management positions |
|
Lifetime earnings
considerably lower than men
(28% for women with kids) |
|
Strong spenders in areas
such as health & beauty,
grocery and fashion |
|
CONCLUSION :
A niche market in the general spending area. Low $ opportunity in most categories |
|
|
Women represent
|
Greater spending power than most men |
|
Mass market at 51% of population |
|
Faster growing personal spending power over the last decade |
|
80% of consumer spending as buy on behalf of others and influence household purchases |
|
Strong spenders across most categories including real estate, automotive and technology |
CONCLUSION :
"Economic opportunity #1 for the foreseeable future" |
|
