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Our people

A service is only as good as the people who provide it so here at All About Eve we aim to provide some of the top talent in the business through our people and our partner companies. We have a range of seasoned professionals on tap to ensure we provide added value insight for your project and needs.

Linda McGregor, Founder & Owner
Never one to sit on the fence, Linda has spent her career working all sides; marketing, advertising, business and strategy development. With 30 years experience, in marketing in the UK and Asia followed by multi-national advertising in Asia then Australia, she has variety of experience in markets from start up to mature, across a range of categories including alcohol, FMCG & confectionery, luxury goods, leisure & entertainment, financial services, pharmaceutical, retail and not-for-profit. In senior management positions she's been responsible for strategic and business development as well as staff development programs, meaning she understands the need for vision and planning but with successful implementation throughout the organization.

Running All About Eve, she's responsible for ensuring we continue to deliver unique insights into women, through the proprietary tools she's developed, Girls Aware™ and GirlsTalk™. With a philosophy of Actionable Intelligence™ at the core of the consultancy she established, her primary role is ensuring every project delivers applicable solutions to clients. Through her vast experience on the both client and agency side means she knows how to operate and integrate effectively across in-house client groups as well as with key agencies and service suppliers, ensuring the All About Eve added value is realised in your end solutions as well as strategy.

" Our role is about helping organisations go beyond the "think pink" female marketing stereotype to really understand women and how to communicate effectively with them".

Emma McDermott, Consultant

Emma has been pursuing her passion for brand and marketing for more than 25 years. From her early years on the agency side in PR, she stepped over into the client side to perform senior creative and marketing roles in the professional services, IT and publishing sectors in Australia and overseas. After leaving the corporate sector in 2004, she established her own marketing and design consultancy and further developed expertise across a range of areas such as B2B, FMCG, food, nutrition & health, real estate, retail and fashion.

Having joined All About Eve in 2011, she brings a varied but complementary skill set to the existing consultancy team. She is also a trained facilitator & coach as well as having a secondary creative background in design & copy. In line with Eve philosophy, Emma brings social science understanding to the fore as an NLP master practitioner and trained hypnotherapist.

Emma curates our fashion, tech & digital, retail & shopping, alcohol, travel & leisure and automotive categories to mention a few, and is our DINKS specialist when it comes to female segments. She is also our in-house "digital fiend"; a lover of social media and content marketing, and a perfect partner to our other consultants who are ex-ad agency and more "traditional media" educated.


Michelle Harvey, Consultant

V ariety is the spice of life and Michelle's 25 year career is testament to that. She has worked in sales, marketing, communications and brand strategy, across Australia, Europe and Asia.

Her sales & marketing training began in Australia working for a blue chip brand within the IT sector. The UK then beckoned where she discovered a passion for brands and how they can powerfully connect with their audiences, working across categories including FMCG and Food Retail. A stint in Hong Kong gave her experience of working in the world's key emerging markets and translating brands to new cultures. Returning to Australia, Michelle worked on brand strategy and communication projects across a diverse range of industries including financial services, IT, law, media, FMCG and waste management.

At All About Eve, Michelle combines this rich, first-hand experience with our GirlsAware™ and GirlsTalk™ insight platforms to produce strategic analysis that delivers fresher and smarter campaigns. Helping clients to delight their female audiences, by demonstrating authentic understanding, is her mission.


Elinor Langtry, PA/Office Manager

As coordinator for the Eve team, Elinor is responsible for the day to day operations of the Eve office, while also providing support to Linda and the consultants. She ensures the team has the information and resources needed to provide our clients with a professional, seamless service.

With a Masters in Museum Studies, with a particular interest in information, collection management and research, Elinor adds a new strength to the team. Understanding the ways in which good organisational, database and resource management support a business, she's whipping Eve into shape; giving us efficient, timely support & systems across different projects.

As well as our core consultancy team, we have on-hand our research team, listening to what Australian women think, feel and why. This consists of seasoned researchers with various specialty focuses. 

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