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Our people

Service is only as good as the people who provide it. Here at Eve we aim to provide some of the top talent in the business, with a range of seasoned professionals on tap to ensure added value insight every time..

Linda McGregor, Founder & Owner
Linda has spent her career working all sides; marketing, advertising, strategy and business development. With 30 years' experience in the UK, Asia & Australia, then founding her own insight consultancy, All About Eve, she has wide expertise leading teams in a variety of business set-ups, markets & categories.

In senior management positions in corporates, then leading Eve, Linda has been responsible for strategy, business development and staff development. Meaning she understands the need for vision and planning, but coupled with successful implementation throughout the organisation and the need to maximise all genders of talent whilst equipping staff to thrive in today's developing corporate culture, in teams and as leaders.

With a passion for delivering people aha moments, her 4 Legged Sages insight initiative embraces corporate skills development. Here she blends social and neuro science insight with leadership & teamwork experience - then, for unique inspiration, uses horses to engage rapid learning with participants - reaffirming Linda as a pioneer of new thinking.

Emma McDermott, Consultant


Emma has been pursuing her passion for brand and marketing for more than 25 years. From her early years on the agency side in PR, she stepped over to the client side into senior creative and marketing roles in the professional services, IT and publishing sectors in Australia and overseas. Leaving the corporate sector in 2004, she established her own marketing and design consultancy, working on further areas such as B2B, FMCG, food, nutrition & health, real estate, retail, and fashion.

Having joined All About Eve in 2011, she brings a varied but complementary skill set to the team.
In our female marketing area Emma curates the fashion, tech & digital, retail & shopping, alcohol, travel & leisure, and automotive categories to mention a few, and is our DINKS specialist when it comes to female segments. She is our in-house "digital fiend"; a lover of social media and content marketing. But wait, there's more...

As well as being a trained facilitator & coach, in line with Eve philosophy, Em brings social science understanding as an NLP master practitioner and trained hypnotherapist. Alongside Linda, Emma works with our clients in the Gender Diversity space. Bringing her deep belief in equality into play, backed by her above training, she offers a unique depth of understanding of how to achieve workplace harmony & performance between the sexes.

Michelle Harvey, Consultant

Variety is the spice of life and Michelle's 25 year+ career is testament to that. She has worked in sales, marketing, communications and brand strategy across Australia, Europe and Asia.

Her sales & marketing training began in Australia working for a blue chip brand within the IT sector. The UK then beckoned, where she discovered a passion for brands and how they can powerfully connect with their audiences, working across categories including FMCG and Food Retail. A stint in Hong Kong gave her experience of working in the world's key emerging markets and translating brands to new cultures. Returning to Australia, Michelle worked on brand strategy and communication projects across a diverse range of industries including financial services, IT, law, media, FMCG, and waste management.

At All About Eve, Michelle combines this rich, first-hand experience with our GirlsAware™ and GirlsTalk™ insight platforms to produce strategic analysis that delivers fresher and smarter campaigns. Helping clients to delight their female audiences, by demonstrating authentic understanding, is her mission. Like all other Eve'ers, she strives to understand the deeper triggers of female behaviour and is currently completing post-grad studies in applied Psych.

Elinor Langtry, PA/Office Manager


As coordinator for the Eve team, Elinor is responsible for the day to day operations of our office, while also providing support to Linda and the consultants. She ensures the team has the information and resources needed to provide our clients with a professional, seamless service.

Holding a Masters in Museum Studies, with particular interests in information & collection management, research and development of operational data analysis & reporting systems, Elinor adds a new strength to the team. Understanding the ways in which good organisational, database & resource management supports a business, she's whipped Eve into shape; giving us efficient, timely support & systems across the board.


As well as our core consultancy team, we have on-hand our research team, listening to what Australian women think, feel and why. This consists of seasoned researchers with various specialty focuses.

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